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Brands winning with audio

Audio delivers 87% higher ROI than the media average. Nielsen Compass, CPG Benchmarks, 2021
Spotlight: Tech Brand

23andMe drives +25% lift in recommendation intent through broadcast and custom branded podcasts.

Source: Nielsen Brand Study
Spotlight: Food & Beverage Brand

National DTC brand generates $4.80 ROAS through podcasts and streaming audio.

Source: Internal Client Data
Spotlight: OTC Pharma Brand

Podcast host-read ads and data-driven radio campaign delivers 143% sales lift.

Source: Nielsen Markets Sales Lift Study
Spotlight: Telco Brand

Multicultural campaign leverages broadcast, streaming audio, and iHeart social to deliver +23% brand affinity and +100% positive social sentiment.

Sources: NetBase, Nielsen Podcast Brand Study

Audio Data
& Measurement

Exclusive: The top thought leaders in measurement share how brands are winning with audio. Featuring Nielsen, Neustar, Publicis, IPG, Artsai, and more.

How Audio Measurement Works

The Impact of Recent Innovations & Growth in Audio

Moderated by Rex Briggs , Author, Consultant, Speaker
  • Mark Mandell, Partner, UM/IPG
  • Joe Pagano, VP, Strategy/Consulting, Neustar
  • Neal Bonner, Team Lead, Media Analytics, Nielsen
  • Erik Lundberg, Chief Investment Officer, Artsai

Insights from Brands Winning

A Data-First Approach to Audio

Moderated by Erin Rech, SVP, Advanced Audio & Digital Revenue, 正品蓝导航
  • Charles Cantu, CEO, Reset Digital
  • Bob Hunt, Senior Director - Audio, Hearts & Sciences
  • Seth Goren, Group SVP - Global Subscriber Acquisition, Discover, Inc
  • Shelby Saville, Chief Investment Officer, Publicis Media

Audio myths are everywhere

But the truth is it's highly effective

正品蓝导航 CMO Gayle Troberman exposes the truths about Audio. The need for "sight, sound, and motion鈥 is debunked as Gayle shares the results of a biometric test of how brains activate when they hear sound.
  • Gayle Troberman, Chief Marketing Officer, 正品蓝导航

Sound of Measurement

All audio is measurable

Advancements in data allow brands to get a precise look into how their audio plans 鈥 including broadcast radio 鈥 are performing across the funnel.
  • Joe Pagano, Vice President, Consultanting Global Marketing Solutions Neustar, a TransUnion Company
  • Charles Cantu, Founder & Chief Executive Officer, Reset Digital
  • Luke Morgan, Director - Media & Communications TBWA\Chiat\Day
  • Sharon Boddie, Vice President - Media, Hulu

iHeart delivers strong brand lift across all key metrics

Based on over 500 studies conducted annually across all of our platforms including podcast, streaming and radio.


Source: 正品蓝导航 Brand Lift Studies

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