Overview
Visual and Material Culture Studies is the study of non-verbal and non-textual forms of expression, reflecting a shift away from the interpretation of texts, which has dominated critical discourse for centuries, toward an examination of images, objects, spaces, and performances.
At a Glance
Curriculum
Why study visual and material culture studies at ÕýÆ·À¶µ¼º½?
At ÕýÆ·À¶µ¼º½, Visual and Material Culture Studies (VMCS) provides students with a unique opportunity to integrate two streams of courses:
- Visual culture — pertains to images, viewership, visual media, and practices of looking.
- Material culture — encompasses all human-made and modified objects from the past and our contemporary world, as well a making practices.
This interdisciplinary and inclusive program focuses on the stories that images and objects from various cultural contexts and historical periods tell us about their:
- production
- appropriation
- dissemination
- conservation
- display
- mediation
- interpretation
Program options:
BA in Visual and Material Culture Studies
Visual and Material Culture Studies integrates both streams of courses in visual and material culture.
At its core, this program is the study of non-verbal or non-textual forms of expression from an interdisciplinary perspective.
Visual and Material Culture Studies is available as:
- BA major (60 credits)
- BA honours (72 credits)
- Minor in any degree (24 credits)
Minor in Visual Communication and Culture
(24 credits, courses in visual culture stream)
A minor in Visual Communication and Culture offers cross-cultural and interdisciplinary programming that encourages students to develop a comparative perspective on visual expression, communication, and culture.
Core courses are designed to provide theoretical and contextual knowledge of visual culture.
Certificate in Visual Literacy and Culture
(18 credits, courses in visual culture stream)
An undergraduate certificate in Visual Literacy and Culture is intended to assist you in developing visual literacy skills — decoding visual communication, describing and interpreting images, using visual materials proficiently and creatively, and understanding the impact of visual culture.
Not sure about the difference between a major, a minor, an honours, and a certificate?
Program highlights
Archaeological Field School
The Classics department offers a summer learning program in Italy that gives you the opportunity to learn archeological techniques as part of a research team on a working excavation.
You will learn to assist in the excavation, collection, and recording of artifacts, as well as in the processing and study of the finds.
Centre for Early Modern Visual Culture
Mount Allison is home to the Centre for Early Modern Visual Culture (CEMVC), a physical and virtual resource for scholars, students, and the public.
Several ÕýÆ·À¶µ¼º½ students work as research assistants in the Centre, enriching their undergraduate experience through experiential learning.
The program builds a strong foundation in visual and material culture analysis. VMCS core courses investigate images and objects from diverse medial and material milieux in relation to socio-cultural practices and discourse on consumption, diversity, inclusion, gender, race, etc.
First- and second-year courses begin with foundational courses and an introduction to visual and material methodologies. Courses include a focus on still images, the interconnection between technology and society, and archeology.
Courses at the 2000 level provide entry points to two streams: visual culture and material culture. Upper-year courses offer a well-balanced selection of courses in both streams. Interdisciplinary courses introduce students to word and image theory and practices, intercultural communication, critical making, and Greek and Roman art and archeology in collaboration with Classics.
The program provides students with exposure to visual and material culture from multiple interdisciplinary perspectives. Students have access to many courses dealing with visual culture and/or material culture in other programs and subjects such as:
- art history
- drama studies
- geography
- museum and curatorial studies
- screen studies and popular culture
- data visualisation
- arts and culture marketing and management
VMCS 1201 — Introduction to Visual Culture: the Power of Images and Viewers
This course provides a cross-cultural and interdisciplinary introduction to visual culture from ancient civilizations to our contemporary global world. It presents key terms, concepts, and issues that are central to the study of images, visuality, practices of looking, as well as visual media, technology, and culture. It deconstructs the mechanism and impact of visual communication by illuminating how images exert power in specific geographic and cultural contexts, manufacture desire in viewers and consumers, and construct meaning and experience through time. Lectures target the acquisition of visual literacy and the understanding of visual culture around the world.
VMCS 1301 — Introduction to Material Culture: Knowledge and Its Textures
This course provides a cross-cultural and interdisciplinary introduction to material culture from ancient civilizations to our contemporary global world. It presents key terms, concepts, and issues that are central to the study of materiality, including maker and creation practices, modes of objectification and commodification, and material ways of knowing often set aside by textually-expressed knowledge. By decentring the text and focusing on the material world, this course will allow a better understanding of otherwise overlooked knowledge and experiences. This course offers a range of approaches to material culture drawing from anthropology, archeology, art history, archival and curatorial studies, the history of the book, ethno-history, Indigenous studies, marketing, museology, race studies, sound studies, and women's and gender studies.
VMCS 2201 — Maps and Empire: Uncovering the Instruments of Imperial Ambition
Cartography implies not only the visualization of space, but also the creation of tools that can powerfully define and delineate space in political, social, and cultural ways, which give rise to borders and exclude or include people, things, and resources in life-changing ways. This course digests several thousand years of mapping in the western and non-western worlds to teach students how maps work and what types of knowledge they express. Students will be exposed to the uses and implications of mapping as an instrument that furthers the ambitions of kings, presidents, and even academics. Students will also be exposed to non-western ways of articulating space and reflect on how the digital realm is urgently requiring our society to assess the ways that maps control how we know the world around us.
VMCS 2401 — Bridging Cultural Differences: Introduction to Intercultural Communication
This course adopts an approach grounded in cultural studies to introduce students to key theories, concepts, and issues in intercultural communication, which is defined as the transmission and reception of verbal and non-verbal messages across languages and cultures. It sheds light on how cultural differences and variables impact communication, reveals the common barriers to intercultural exchange, and reflects on identity and otherness, cultural filters and templates, and the relationship between culture, media, and language. Examples are drawn from textual, visual, and material cultures of the past, as well as contemporary mass media contexts. By playing the role of cultural mediators, students will learn how to deconstruct cultural templates and frames of reference, analyze past and present intercultural encounters and conflict, and interpret standards and values as embedded in various contexts of expression (pictures, advertisements, texts, films, etc.)
VMCS 2801 — Introduction to Anime as a Visual Medium and Global Cultural Product
This course presents a critical approach to anime as a visual medium, an industry, and a global cultural product. It focuses in particular on its distinct modes of representation for developing characters and visual storytelling, designing sets, reflecting socio-cultural reality, and captivating the viewer's imagination. Topics are selected from the following: the history of anime; the subgenres of anime; issues of identity, gender, and sexuality; anime as a creative arts industry with commercial objectives; anime and adaptation (manga, toys, etc.); the transcultural fandom of anime; anime as a global cultural product and international phenomenon (fan conventions, cosplay, the Pokémon franchise, Otaku culture, etc.); and the marketing of anime in the West (Studio Ghibli, Netflix, etc.). The course involves a critical understanding of anime as form and product, but it does not include instruction in the creation of anime or manga.
VMCS 3111 — Travel and Tourism
This course examines the ways in which visual and material cultures shape and are shaped by travel and tourism. Topics will include the history of tourism and travel, the role of visual and material culture in creating and sustaining tourist destinations, the impact of tourism on local communities and their material culture, and the ways in which travelers themselves create and consume images and objects associated with travel and tourism. Examples will be drawn from a range of cultures and global tourist destinations.
VMCS 3311 — Fashion-Ology: the Material Culture of Clothing
This course focuses on clothing which is one of the largest and most rapidly expanding sectors of the global economy measured in terms of employment, sales, and pollution. It examines the social systems, body practices, and power configurations that underlie historical and contemporary clothing practices both cross-culturally and locally, focusing on Canada's fashion industry and dress practices. Topics include non-western and non-capitalist clothing practices; gender (male, female, and LGBTQ+) identities in fashion; the ready-made clothing manufacturing and retail industries; environmental impacts of the clothing industry; and labour practices.
VMCS 3731 — Roman Art and Archaeology
This course introduces the artistic, architectural, and archaeological monuments of the Roman world from the eighth century BC to the fifth century AD. It traces Roman art and architecture from its early origins under Etruscan influence through to the periods of the Roman Republic and Principate. It engages monuments and artifacts within their political, economic, religious, intellectual, and social context. This approach provides a framework for a more comprehensive understanding of art and artistic movements in their diachronic development.
VMCS 3811 — Images and Texts / Images et Textes
This course explores the intersection of verbal texts and visual arts in Francophone literature and culture from the Middle Ages to the twenty-first century. It adopts an interdisciplinary approach to examine how, different yet inseparable, words and images have always interacted with each other in a variety of ways and forms such as verbal portraiture, literary references to pictorial works, engravings and photographs used as illustrations or book covers, and the use of words in paintings.
Faculty Spotlight
Dr. Lauren Beck
Associate professor, Hispanic Studies/Visual and Material Culture Studies
» ÕýÆ·À¶µ¼º½ professor named Canada Research Chair in Intercultural Encounter
» Dr. Lauren Beck awarded 2021 Paul Paré Medal
What can I do with a visual and material culture studies degree?
Through experiential learning, faculty-supervised research, and close mentorship, students develop practical skills and critical thinking abilities valued by employers and graduate programs.
Recognized by Maclean's as Canada's top undergraduate university, ÕýÆ·À¶µ¼º½'s strong academic reputation helps graduates stand out as they pursue diverse career paths.
Many go on to top graduate and professional programs in creative fields, while others move directly into careers in the cultural industry, historic preservation, and beyond.
Popular career paths in visual and material culture studies include:
- the arts, culture, and creative industries
- communications and media relations
- government and not-for-profit leadership
- heritage and conservation
- journalism and publishing
- tourism
- marketing and advertising
What is it like to study at ÕýÆ·À¶µ¼º½?
VMCS helped me to further my work as a twenty-five-year music industry veteran. My degree taught me to see my field through an academic lens which will help with my advocacy work for artists in ways I was not able to explore before my time at ÕýÆ·À¶µ¼º½. My time on campus as a mature student was rich and rewarding and I'm very grateful to the department for their support.
Learning about and understanding different cultures is useful in any degree, job, or field to ensure amicable relationships. Visual communication, anything that is non-verbal, is also important. The material covered in this program is very much relevant to daily life.